Many users are disgusted by the so-called "shake ads". So how did this type of advertising come about in the mobile Internet era? In this article, the author tries to start with electronic psoriasis and talk about the evolutionary HE Tuber history of rogue Internet advertisements. Let’s take a look at the story of this article.

Electronic psoriasis makes full use of the characteristics of the mobile Internet and places every advertisement on the user's usage behavior.

Recently, I don’t know how many students have been confused by the “Shake” advertisement just like me. Just open an app, and out of nowhere, the next step will be cyber teleportation, and you will be transported to the shopping platform from where you were.

In previous open-screen advertisements, the close button was made very small and had to be clicked carefully, otherwise it would be accidentally pressed. Now it’s better, you don’t even need to touch it. The moment you open the app, you have to keep the phone balanced for fear of triggering the gyroscope.

There are also all kinds of tempting little advertisements when watching videos, especially those birds that keep chopping down trees, whoever you choose at the start will be wrong, looking for unreasonable places in the 80s in the picture, etc. .

The key is that I still can't resist the temptation. I click in every time to take a look, and then I watch 30s of ads every now and then.

This kind of electronic psoriasis has become a feature of the current Internet. Whenever you go online, you cannot escape or avoid it.

In this issue, I would like to start with electronic psoriasis and talk about the evolutionary history of rogue advertisements on the Internet.

 which is the illegal posting of small advertisements scrawled on telephone poles, stations, public toilet doors, and shared bicycle seats.

"Urban psoriasis" has a long history and diverse content, ranging from violent debt collection, to loan sharking, to men hiding their secrets, to paying large sums of money to have children, covering most of China's gray industrial chain. Even if you have no need for the above services, these things are plastered all over the streets and alleys, which affects the appearance of the city and is unsightly.

From these two levels, electronic psoriasis is indeed of the same origin.

 In the early years of surfing the Internet, encountering pop-up advertisements was as inevitable as encountering electric cars running around when driving.

When you click on a website, the first thing that comes into view is often not the web page content, but a huge advertisement, completely covering up what you want to see.

Some pop-up advertisements are designed very carefully, such as car advertisements, which will have a flash effect of a car swiping past on the screen. Some ads directly capture your basic humanity, showing a scantily clad beauty or something like that.

In my opinion, this kind of pop-up advertisement that only blocks the content of the web page is relatively moral. Most of them will also show you a close button, and they are more common on regular websites. If you accidentally click on some less visible websites, five, six, seven or eight new web pages will pop up directly for you. The content of each web page is indescribable and leads directly to various pornographic online gambling platforms.

 but these web pages also have sounds, and the content of the sounds is even more indescribable. If you don't have headphones and your parents happen to be at home, you'll probably have to pay some explanation costs.

At this time, the best excuse is: the computer seems to be infected with a virus.

Don’t ask me how I know, who hasn’t been young before?

But to disturb people, pop-up ads are really effective. Some media have calculated for a long time that in terms of conversion rate, this method of forcing you to watch ads may be more than ten times higher than other non-forced ads. Because the effect is so good, pop-up ads are basically the first generation of electronic psoriasis kings.

In addition to pop-up ads, there is another type of ancient electronic psoriasis that is also very disgusting, called hover ads, which can be hovered in the corner of the page and will not disappear even if you slide the web page. They are visible throughout.

Although this kind of hover advertisement does not force you to watch the advertisement, and it does not affect your browsing of the web, there are many cool operations you can do.

For example, it will float around on the page to create a sense of presence, or directly turn your mouse pointer into an advertisement.

There are also hover ads that are rich in content. For example, when you killed a pig and exploded equipment for 999, I would really spend a few seconds to read it.

The most disgusting hover ad is when you think it will stay in the corner of the screen, but when you want to click on the page, the ad will teleport under your cursor, and then a new window will pop up. Congratulations, you are It completed another click.

But this method gradually becomes difficult to use in the mobile Internet era.

 Especially middle-aged and elderly people who are new to smartphones are very hard to guard against.

 If they are not careful, there will be 80 more apps on their phones.

As the Internet industry merges vertically and horizontally and continues to integrate, traffic that was originally scattered on different websites begins to aggregate into some large platforms. For example, Taobao and JD.com have killed off a lot of vertical shopping websites, video websites have become a competition between several large companies such as Aiyouteng, and a large number of portals have become a competition between a few news websites, and the head effect has become more and more serious. It's becoming more and more obvious.

The world has changed, and it would be disrespectful to take the wild road again. Everyone comes out just to make money, there is no need to do shady business all day long. Now I have traffic, but no good way to monetize it. Since you have a need for advertising, why not sit down and talk.

Since we want to come ashore with a clear conscience, we can't be too rogue, and we must abide by the rules. Since this is a business run by our own app, we don’t want to call it psoriasis. If it doesn’t sound good to others, just call it “resource position”.

Thus, electronic psoriasis, which is more suitable for babies playing with mobile phones, was born.